Italy at Hand
Projects

Italy at Hand

Logo IAH
IAH - THE EVENT

The benchmark event for MICE Made in Italy

Italy at Hand was born in 2017 as a corporate communication campaign, following a call-to-action by CBItalia to the network’s creative partners. The winner was Top Agency TerraEvents, and their work was presented at IMEX Frankfurt 2017, where it was very well received by the entire Italian MICE industry, thanks to the simple and effective creative and innovative concept at its core. 

At the heart of the campaign is a sign of Italianness, a symbol of humanity, cooperation, artisanship, sincerity, and hospitality, an emblem of what Made in Italy is: hands. The hands that Italians love to use to emphasise, to explain, to create. Hands that epitomise what our country can do. A beautiful country that can be experienced every day in every gesture. 

Since 2018, the natural development of this communication project has been the yearly organisation of Italy at Hand - The Event. In this four-day long networking event, characterised by the fusion of business and entertainment, there are dense rounds of B2B meetings between 80 highly qualified international MICE buyers and 60 of the best operators of MICE Made in Italy, as well as informal fun activities inspired by Italian traditions and collective imaginations of our country

  • 4
    Days of event
  • 80
    International buyers
  • 60
    Italian exhibitor MICE
  • 4
    Interactive activities

Italy at Hand 2025

The 7th edition of Italy at Hand will be held in the Land of Venice 11-14 November, 2025.

Italy at Hand 2024
IAH - INTERNATIONAL

Italy at Hand - International

Convention Bureau Italia organizes a series of promotional roadshows in major European cities to promote Italy as the ideal destination for corporate events, incentives, and conferences.
Each roadshow features the participation of around 15 Italian suppliers representing the entire country, including local convention bureaus, hotels, congress centers, DMCs, and service providers.
Each stop includes a B2B workshop, where a specialized local agency selects local event planners working in corporate event agencies, incentive houses, PCOs, and corporations.

IAH - HOMEBOUND

Italy at Hand - Homebound

An innovative format that combines destination promotion, authentic experiences, and B2B meetings with selected international buyers.
At each stop (up to 3 days), you’ll have the opportunity to showcase your offering through site inspections, immersive activities, and a dedicated B2B workshop designed to foster strategic partnerships.