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Fondazione Destination Florence

Logo Fondazione Destination Florence
About us

Your official destination partner

Fondazione Destination Florence is the official promotional body of the City of Florence. On the strength of its more than 25 years of experience in the congress sector and the public-private synergy that forms its backbone, the Foundation acts as a facilitator for companies and the more than 100 highly specialised members and partners operating in the local tourism segment. Moreover, the Foundation promotes Florence and the Metropolitan City at an international level, with the aim of attracting major events, congresses, destination weddings and quality tourism that is increasingly sustainable for the destination.


Florence: a new Renaissance for the city of congresses

Cradle of the Renaissance, in the 16th century Florence was the Italian epicenter of the glorious rebirth of Greek and Roman classical culture, which later spread throughout Europe. Florence is where the greatest artists of all time, such as Giotto, Michelangelo, Brunelleschi, and Leonardo da Vinci, lived and worked, and where many of the world's most celebrated artworks can still be admired today. Its historic center, an open-air museum, was declared a UNESCO World Heritage Site back in 1982.

An Italian excellence for art and food and wine culture, Florence is a strategic and versatile city not only for individual tourism, but also for congress tourism: indeed, its infrastructure and state-of-the-art exhibition center, combined with its central location and the related efficient transportation network, make it a leading destination for the international meetings industry, able to host major conventions, meetings, conferences and high-end events. Its manageable scale makes it easy to get around, even on foot, from the exhibition-congress grounds to key points of interest in the city and to a network of hotel facilities boasting an accommodation capacity of more than 31,500 rooms.

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Why Firenze


    As a result of the agreement protocol signed between the Municipality of Florence, the Metropolitan City, the Chamber of Commerce and the University of Florence, Destination Florence Convention & Visitors Bureau was chosen as the sole player to carry out initiatives that can improve and increase quality tourism in the city of Florence. All major trade associations have always supported Destination Florence CVB in its work


    Thanks to the network of more than 300 operators specialized in events and tourism, Fondazione Destination Florence supports the realization of your event with efficient and customized solutions. It acts as your trusted contact in the area to break down local barriers and have exclusive services available


    Fondazione Destination Florence supports you in evaluating the most suitable venue for your event, analyzing appropriate vendors for each service needed, checking hotel availability, negotiating discounted fares and discount codes for trains or flights, organizing site inspections, and finding unusual locations for dinners, aperitifs, soirees. Not enough? It also helps you in developing unique experiences and tours


    Firenze Fiera Congress & Exhibition Center: the Florentine exhibition-congress district is located in the heart of the historic center, just a short walk from the main local attractions and the Santa Maria Novella train station, and boasts more than 100,000 square meters of floor space (of which 65,000 is covered). It includes the Fortezza da Basso with 55,000 square meters of covered area, the Palazzo dei Congressi (with a conference capacity of about 1,500 seats and an auditorium for 1,000 guests) and the new Palazzo degli Affari, a modern multi-purpose facility of over 4,000 square meters with a total capacity of 1,300 people

Our numbers

  • 3
    Divisions (congress, wedding, leisure)
  • 300+
    Member and Partner
  • 386
  • 15.000

Event venues

Signature Activities

  • Perfume tasting

    An unexpected journey between fragrances and perfumes
    In Florence you can find some special perfume shops dedicated to the craftsmanship of top-level fragrances. Among rare essences and raw materials purchased in every corner of the world, perfumers will guide guests through a unique multi-sensory experience.
    It is possible to organize workshops on Florentine artistic perfumery that goes from the  creation of a personalized perfume to the fragrances tasting.

  • Along the Arno river with the renaioli

    Look at Florence from an extraordinary and unusual perspective with the Renaioli, those that for centuries have collected the sand on the bottom of the Arno river. Today the Renaioli have returned to sailing with the restored ancient boats, accompanying visitors along the Arno river. A unique and magic experience to admire the artistic beauties of the city such as the Vasari Corridor, the Uffizi Gallery, the Ponte Vecchio from an uncommon point of view.

  • Discovering the florentine artisan workshops

    A walk through art, history and everyday life.
    The best way to experience the culture and traditions of Florence is by a walk around the historic centre of Florence and especially in the Oltrarno district. Reserve a walk with a professional tourist guide to discover the craftsmen who have given so much fame to the city: from leather goods to jewelry, from marbled paper to frames, from the time of the guilds to present days.


  • Main Airports

    • Aereoporto internazionale "Amerigo Vespucci"-FLR

    10 km from the city centre

    • Aereoporto internazionale "Galileo Galilei"-PSA

    85 km from the city centre

  • Train stations

    • Firenze Santa Maria Novella RFI

    Located in the city centre

Contact Fondazione Destination Florence

    Fondazione Destination Florence
    Sales Manager
    Communications Manager