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Visit Piemonte

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About us

VisitPiemonte – Regional Marketing and Promotion

VisitPiemonte – Regional Marketing and Promotion is the in-house company of Regione Piemonte and Unioncamere Piemonte (Piemonte Chambers of Commerce Association). Its mission is to develop tourism and MICE, to promote the regional natural and cultural heritage, along with food & wine and food farming sectors.


Piemonte, elegance and authenticity for your successful events

Thanks to its diverse territory, Piemonte can host corporate events, congresses, incentive tours and weddings all year round. From the UNESCO World Heritage Sites - the Royal Residences and the “Vineyard Landscape of Langhe Roero and Monferrato” – to the enchanting Lakes Maggiore and Orta, from the monumental complex of the Oropa Sanctuary to the charming City of Torino, first capital of Italy and UNESCO Creative City for Design, Piemonte offers a wide range of venues, combining a contemporary approach with a fascinating tradition. 

The famous museums - collections of ancient, modern and contemporary art - and the brand new post-industrial locations in Torino, the marvelous villas and the hotels on the lakes shores, the castles and the cellars in the breathtaking hills and the great food and wine excellences: the whole Region is a veritable land of events!

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Why Piemonte


    The capital of Piemonte and UNESCO Creative City for Design offers locations for any kind of event.


    From the Residences of the Royal House of Savoy, exquisite venues for social events, weddings, conferences and conventions, to the “Vineyard Landscape of Langhe-Roero and Monferrato”, ideal destination for luxury incentive trips.


    Wonderful settings for corporate events and private receptions


    The internationally renowned food&wine, and the great variety of outdoor activities

Our numbers

  • 900
    Meeting rooms (20+ > 500 pax capacity)
  • 16
    Royal palaces
  • 300+
    Historical residences
  • 1.350


The destinations

Signature activities

  • EXTRA VERMOUTH - Vermouth time in Torino

    Choose a Vermouth di Torino, imagine it fresh at the right temperature, taste it on its own or in a cocktail, savour it in combination with local recipes and products, revisited in a modern key. EXTRA Vermouth is not just a tasting, it is a unique experience. A gastronomic pleasure and, at the same time, a didactic opportunity to discover the aromatised wine that appeared at the end of the 18th century at the court of the Savoy Family and in the shops of Torino's liquor makers.

  • Gourmet moments in Langhe Monferrato Roero

    In Langhe Monferrato Roero, even the most demanding palates will be delighted by a paradise of oenological masterpieces and gastronomic excellences that could be discovered in over 400 cellars open to the public and at the places of production of typical products. It will be possible to meet the producers, taste their wines and listen to their stories thanks to Piemonte on Wine, a free service to book visits and tastings in wine cellars. Part sommeliers, part tourist guides, and part wine historians, the Wine Storytellers will be able to thrill even the less expert visitors with sensory games, emotional tastings and much more; while the Educational Grape Harvest allows to enjoy an authentic experience, harvesting the grapes together with the wine producers.  And to disclose to the visitors of Langhe Monferrato Roero the array of local gastronomic delicacies there is Piemonte on Food, a free service to book visits at the places of production of typical products.

  • Adventure park Le Pigne- a variety of outdoor experiences in lake Orta

    “Le Pigne” Adventure Park, in Ameno (NO) close to Lake Orta, is in a beautiful forest of chestnut, oak, and fir trees and is open all year round thanks to a particularly favourable microclimate. In addition to the acrobatic tracks with 5 levels of difficulty the park offers a lookout platform located 14 meters above ground, surrounded by the tops of the tallest trees in the adventure park, that can accommodate up to a maximum of 12 people at a time and it is possible to organize different experiences in altitude. Furthermore, thanks to the collaboration with experienced partners in various disciplines, the offer includes experiences to meet the needs of outdoor activities.


  • Main Airports

    • International airport Torino-Caselle (TRN)
    • International airport Milano-Malpensa (MXP)
  • Train stations

    • Train station Torino Porta Nuova
    • Train station Torino Porta Susa

Contact Visit Piemonte