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Toscana Promozione Turistica

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Toscana Promozione Turistica

The regional agency Toscana Promozione Turistica works alongside territories to build and promote tourist destinations and products. Through promotion campaigns and by participating in fairs, B2B events and road shows, it encourages the meeting between Tuscany's tourism offer and the international trade. An activity designed to tell the story of a Tuscany with a thousand faces, stories, cultures and traditions.

Our services

  • Tourism promotion

The agency directly promotes Tuscany as a tourism destination by participating in B2C and B2B trade fairs, organizing events and planning co-marketing activities

  • Matching & events

Toscana Promozione Turistica promotes the meeting between the territorial tourism offer and the international trade, through the organization of eductours addressed to the main international tour operators and B2B events for territories and tourism products and also organizing two B2B workshops specifically dedicated to the Tuscan tourism offer: Buy Tuscany and Sharing Tuscany

  • Destination Marketing

In close liaison with the territories, it supports regional tourism policies through: supporting territorial best practices, developing tourism products, promoting territorial tourism offerings, overseeing tourism markets


Toscana, endless renaissance

Lose yourself in the greatness of art and find wonder again. Leaving the city behind, taking refuge among ancient villages and timeless flavors. Getting lost every day among paths, views, and possibilities. Tuscany has a thousand faces and a thousand opportunities. Let yourself be captivated by the unmistakable mix of colors of the countryside, historic villages, dreamy wine resorts, cities of art among the most famous in the world, the magnificent sea with the coastline that looks into the sunset, landscapes that have always inspired artists and poets. This variety of scenery is the wonderful setting to focus and regenerate, for a fruitful meeting or business trip, in one of the most beautiful regions of Italy: come and discover the precious corners of a Tuscany that always amazes with incredible beauty and richness of art, culture, nature and good food.

Why Toscana


    The great cities of art, museums, a unique heritage in the world. If you ask for beauty from your holiday, Tuscany is the treasure chest you are looking for. A brushstroke of amazement that illuminates the future from the past.


    The traditions, the flavors of the past, the pleasure of getting lost in the streets of a village. The truest Tuscany welcomes you in its trattorias and artisan shops. An ancient recipe that never ceases to excite.


    Breathe clean air, lie down on a meadow in bloom or immerse yourself in the deepest blue, watch the sun set from the top of the Apuan Alps, cross the Chianti hills. Tuscany is the setting for endless adventures to be experienced on foot, by bicycle, by motorbike, by boat…


    Long stretches of sand or rocky coves, corners of wild paradise or well-equipped beaches where the blue flag waves proudly. In Tuscany, days at the beach go well with excursions on foot or by bike along the paths of the parks, strolls in the villages, shopping on the seafront or visits to the ancient Etruscan cities.


  • 199
    Conference hotels
  • 284
    Ideal venues for conferences
  • 3
    Conference centers
  • 36
    Other locations


  • Main Airports

    • Airport Pisa Galileo Galilei (PSA)
    • Airport Firenze Amerigo Vespucci (FLR)
  • Train stations

    • Firenze Santa Maria Novella train station

Contact Toscana Promozione Turistica