Toscana Promozione Turistica

• Tourism promotion

The agency directly promotes Tuscany as a tourism destination by participating in B2C and B2B trade fairs, organizing events and planning co-marketing activities

• Matching & events

Toscana Promozione Turistica promotes the meeting between the territorial tourism offer and the international trade, through the organization of eductours addressed to the main international tour operators and B2B events for territories and tourism products and also organizing two B2B workshops specifically dedicated to the Tuscan tourism offer: Buy Tuscany and Sharing Tuscany

• Destination Marketing

In close liaison with the territories, it supports regional tourism policies through: supporting territorial best practices, developing tourism products, promoting territorial tourism offerings, overseeing tourism markets

Lose yourself in the greatness of art and find wonder again. Leaving the city behind, taking refuge among ancient villages and timeless flavors. Getting lost every day among paths, views, and possibilities. Tuscany has a thousand faces and a thousand opportunities. Let yourself be captivated by the unmistakable mix of colors of the countryside, historic villages, dreamy wine resorts, cities of art among the most famous in the world, the magnificent sea with the coastline that looks into the sunset, landscapes that have always inspired artists and poets. This variety of scenery is the wonderful setting to focus and regenerate, for a fruitful meeting or business trip, in one of the most beautiful regions of Italy: come and discover the precious corners of a Tuscany that always amazes with incredible beauty and richness of art, culture, nature and good food.