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Target Motivation
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Target Motivation

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About us

Target Motivation, the incentive house to take you anywhere

We design experiences. We build relationships.

For over 40 years, Target Motivation has been synonymous with excellence in the world of communication and events. With its head office in Venice and branches in Rome and Milan, we operate both in Italy and internationally, bringing innovation, creativity, and precision to every project.

Our story is built on unique experiences, strong relationships, and a passion that drives us to go beyond every limit.

We are an agency structured into dedicated business units, each specialized in a specific field. This allows us to deliver tailor-made services, whether in corporate communication, B2B event design, the creation of incentive formats and programs, congress organization, product launches, or the development of setups that transform spaces into immersive experiences.

Our strength lies in our ability to listen, analyze, and interpret our clients’ needs, turning them into concrete, creative, and high-impact solutions.

Why choose us

  • A solid organizational model

    A single point of contact supported by a multidisciplinary team, with precise planning, risk management, and quality control at every stage of the project.

  • Experience and expertise

    Over 40 years of professionalism in creating authentic experiences, with constant attention to safety and compliance with national and international regulations.

  • Structural reliability

    Financial stability and excellent banking ratings, ensuring continuity and operational peace of mind for our clients.

  • Tangible values

    Internal management based on gender equality, meritocracy, and responsibility, as an integral part of our way of working.

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Our services

  • Logistics in Italy and abroad (hotel and venue finder, transfers, hostess and tour leaders, social and gala dinner, ticket office, audio/video service, delegations)
  • Events (meetings, incentives, product launches, conventions, congresses, team buildings) which can have a sustainability focus
  • Organisational and scientific secretariat
  • CEM provider 
  • Exhibitions and fairs
  • Graphic and comms (from event concept to its release)

Our numbers

  • 40
    Years of experience
  • 1.000
    Events per year
  • 1.000
    Partner
  • 23
    Business units in Italy and Europe
  • 80
    Loyal clients
  • 40
    Team members

Case History

  • SIECVI -Scientific conference, Venice

    The scientific conference of the Italian Society of Echocardiography and CardioVascular Imaging, SIECVI take place every year in Venice.

    The conference deal with topics such as structural heart disease, major clinical issues, technological innovations, open challenges. Part of the conference is organised in workshop style and hosted training courses. 

    The NH Hotel in Venice Mestre is booked with 700 people from the SIECVI group and 14 sponsors from the medical-scientific sector. From the choice of location to the setting up of the rooms passing through the audio & video services, SIECVI has chosen to rely on the agency by assigning: Management of the international organizational secretariat; Management of arrivals and overnight stays for the faculty with more than 100 speakers and 700 guests divided into delegations; Design and set-ups for the exhibition area; A dedicated staff during the conference; Social dinners in Venice.

  • Convention Bain & Company, Venezia

    Convention of 450 people from the famous London consulting firm. 

    Participants stayed for 3 days/4 nights at the Isola delle Rose in Venice which was almost completely booked for their business meetings and recreational activities.

    In addition to travel and accommodation and room setups, we have organised:

    • Soccer tournaments;
    • Volleyball tournaments;
    • Outdoor yoga classes;
    • Creative workshops;
    • Team building in Pellestrina with dragon boats;
    • Classic guided tour of Venice with tour experts;
    • Gala dinner at the Pisani Moretta with violin entertainment.

  • Experience in Ferrari in Tuscany, finance company

    A fleet of 22 Ferraris (models: 488 coupé, 488 spider, 458 spider, California T) available exclusively for an incentive addressed to a bunch of managers from Spain.

    To have a special Ferrari experience, Target Motivation reserved a private road for the group in the background of the Tuscan hills and along a section of the Mille Miglia.

    5 days and 4 fabulous nights.
    Hostess service at Pisa airport to guarantee the best participants’ welcome. Group lunch at a lovely Villa, transfer to the historic center of Florence and overnight in a 5-star hotel.

    The second and the third day the group was divided into 4 teams to better manage the activities:

    • Two teams visited Siena with lunch at a famous local property with cellars and wineyards and experienced the Ferraries along a short section of the Mille Miglia path. When a group was having the Ferrari experience, the other group was visiting Siena and viceversa.
    • The other two teams had a San Giminiano guided tour and a wine tasting at a famous local winery with shop with lunch at a castle. They exchanged the activities in the afternoon.

    Gourmet dinner for all the participants in the same restaurant.

    On the third day the groups in pairs experienced what the other groups had the day before. 

    Then they all had a private visit to the a Gallery in Firenze. Then the group had dinner in an enchanting location tasting fabolous local food prepared by a famous chef.

    On the fourth day Target Motivation organised the guided tour of the Uffizi together with the Vasari corridor. This cultural half-day was followed by an informal lunch at the lively food market in the centre of Florence. 

    Then the group had a restful afternoon and the day after travelled back to Madrid.

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