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OIC Group

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About us

Create value for our clients by anticipating trends and working on unique solutions

Founded in 1975 in Florence, OIC Group with over four decades of experience, knowledge, and expertise, is one of the very first PCOs in Italy. OIC Group core business is organizing and managing events and congresses of all sizes across the globe. Over these years, OIC Group has established itself as a key player in the Meetings Industry, supporting the growth of Healthcare companies, Scientific Societies and Patient Associations through the ideation and production of events, virtual and residential conventions, communication campaigns and e-learning platforms. This has been the result of careful strategic planning, investment in human capital and meeting technology as well as an overreaching desire to deliver to their clients and stakeholders quality and the highest of standards in the plethora of services that are offered.

The evolution of the digital world, the need and the opportunity to develop a new approach towards communication and the engagement of our stakeholders and an incredible amount of data to process have guided us in the decision to found a new company based in Milan, capable of integrating different skills in our proposition and create new and synergistic relationships: The Embassy is a branding and communication agency with a deep connection with the healthcare industry, specialized in strategic thinking and creative development for our clients.

Why choose us


    OIC works closely with its clients in understanding and executing their strategic growth path, enabling communication, and training and facilitating exchange and networking between the various players in the sector


    On Digital Strategy, Healthcare & Wellness observatories, E-learning projects and platforms and Virtual congresses, events and communities


    At a global level in managing the most important congresses in technical, economic, and medical-scientific fields


    Always sensitive to the latest updates in term of trends and innovation, with a strong know how in the field of strategic and creative consulting, advertising, marketing, content creation and PR supports, thanks to the experience of its communication agency – The Embassy

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Our services

  • National & international Congress Management
  • Corporate Meetings
  • Destination Management
  • Association Management
  • Sponsorship Management
  • ECM projects
  • Strategic and communication consultancy
  • Tech & Digital Communication
  • 1.500
    Residential, hybrid & virtual events
  • 1.5 mln
  • 10.000
    Congress delegations and events
  • 1.000
    Cities in the world hosted our events

Case History

  • GISE National Congress

    Every year in Milan, OIC organizes the National Congress of the Italian Society of Interventional Cardiology, a 2000-attendee event that represents the main associative moment, but also brings together many international professionals. The high depth of scientific interventions, the quality of the clinical cases presented and the intensity of the debate that characterize all the sessions make the Congress the most important Italian event in the world of hemodynamics and Interventional Cardiology.

    The 2021 edition has been the first hybrid one, with more than 1700 participants onsite and 500 from remote. The event has been streamed worldwide on a customized digital platform with on demand contents, a virtual exhibition and high visibility for the Sponsoring companies

  • Association of Italian Dental Hygienists

    In the last decade, OIC Group has had the opportunity to build a long-lasting partnerships with the Association of the Italian Dental Hygienists: a relationship based upon listening to the Client needs and building a mutual trust.

    OIC is, in fact, in charge of all the Secretary activities of the Association, from the membership renewal campaigns to the organization of all the regional and national events (Spring Meeting, Autumn Meeting, National Congress).

    We also take care of the graphic design and communications plan, including social media management, video production and website development.

    Together with AIDI, we have also participated in the IFDH international tender and contributed to bring the 2026 edition of the International Federation of Dental Hygienists Congress to Milan

  • In your bones

    In Italy, in recent years, 427,000 minors have witnessed cases of domestic violence.

    The Embassy has supported Save The Children in developing a dedicated campaign, recreating the room of Alessandro, a very young victim.

    Inside the room, a series of details, recreated with child psychologists, reveal that something is wrong. Furthermore, by sitting at Alessandro's desk, you enter the deepest part of the experience: by resting your elbows on the table and putting your hands on your ears, a bone conductor technology is activated to transmit the audio of violence bringing to life the child's traumatic experience firsthand

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