Agenzia Regionale Campania Turismo
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Agenzia Regionale Campania Turismo

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About us

Agenzia Regionale Campania Turismo

Campania has fully established itself as a key player in Italy’s conference and meetings industry. This is confirmed by the report of the International Congress and Convention Association (ICCA). The prestigious ranking highlights the increase in international events, the expansion of infrastructure, and the growing interest from operators and planners in recent years.

Naples, in particular, has entered the top 60 destinations worldwide for international events: a result that reflects an ongoing transformation, not only in the regional capital but across the entire region—stronger infrastructure, specialized services, and a renewed focus on the value of professional hospitality.

The Campania Turismo agency works in this direction: building connections, supporting those who choose the region for their events, and bringing together public and private stakeholders. Not by offering simple packages, but by listening. Not by providing slogans, but by delivering tangible tools for institutions, professionals, companies, DMCs, and PCOs. Our strength lies in a comprehensive vision: enhancing the territory in all its diversity by coordinating different resources within a structured, integrated system.

In Campania, events do not adapt to the territory. It is the territory that shapes itself around the event, offering real, feasible, and coherent opportunities. Each area has something unique to offer: a network of medium and small cities ready to host, an authentic hinterland for experiences off the beaten path, and a coastline that, while well known, is still capable of surprising.

Our services

  • Tourist Information and Welcome Services
    The Campania Tourism Agency provides a widespread network of info points across both well-known and lesser-known tourist destinations in the region. These offer personalized assistance, informative materials, and on-site support to guide every visitor in discovering the authentic essence of the territory. The service is designed to ensure a welcoming, seamless tourist experience deeply connected to local identity.
  • Participation in International Trade Fairs
    Through a coordinated and strategic presence at the main international trade fairs in the sector, the Agency promotes Campania’s integrated tourism offering on a global scale, presenting the region as a rich, accessible destination—ideal for travelers seeking high-quality cultural, natural, and food-and-wine experiences.
  • MICE Tourism Fairs
    The Agency supports the promotion of Campania as a MICE destination by participating in specialized trade fairs to attract international events, conferences, and incentive travel. This targeted strategy aims to position the region among the top business tourism destinations, thanks to its iconic venues, professional services, and high-value cultural offerings.
THE TERRITORY

Destination Campania

Campania is a land that captivates with its authenticity and character, capable of attracting the global MICE industry thanks to a unique balance of history, culture, and innovation. It is a welcoming and creative region that combines its millennia-old heritage with a modern system made up of professional expertise, efficient infrastructure, and experiential offerings able to turn every event into a memorable moment.

The five provinces reflect diverse yet complementary identities. Naples is the creative and dynamic heart of the region, with its historic palaces, the Mostra d’Oltremare, and the National Archaeological Museum, now enhanced by new immersive experiences. Salerno, elegant and rapidly growing in the conference sector, is the gateway to the Amalfi Coast and features modern infrastructure such as the Marina d’Arechi tourist port. Caserta expresses a regal charm through the Royal Palace and the San Leucio Monumental Complex, a UNESCO World Heritage Site. Avellino, the green soul of Irpinia, is ideal for sustainable incentive experiences surrounded by nature and food and wine culture. Benevento preserves an extraordinary Lombard heritage, with the Church of Santa Sofia and a historic center rich in identity.

In Campania, event organization naturally blends with the discovery of the territory. Conference venues, high-end hotels, and charming locations make it possible to host meetings, medical congresses, corporate conventions, product launches, and incentive programs.

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Why Campania

  • Heritage and venues

    From grand monumental complexes to archaeological sites, from historic palaces to cultural landscapes, Campania offers venues that are not merely settings, but an integral part of the event experience. Spaces that tell stories, inspire content, and enhance the message of every meeting.

  • Polycentric destination

    Naples, Salerno, Caserta, Avellino and Benevento form a diverse and well-structured territorial system, capable of meeting a wide range of needs: large international congresses, institutional events, incentive formats, scientific meetings and strategic retreats. This diversity makes Campania a flexible destination, able to distribute flows and opportunities throughout the year.

  • Accessibility and infrastructure

    Air, rail, and intermodal connections ensure efficient access to the region. Investments in sustainable mobility and infrastructure further strengthen Campania’s appeal for both national and international congress tourism.

  • A wide range of experiences tailored to the MICE world

    From pizza-making cooking classes to wine tastings in Irpinia and Sannio, from boat excursions along the Amalfi Coast and through the caves of Capri to archaeological tours between Pompeii and Herculaneum. Completing the experience, itineraries dedicated to local craftsmanship showcase Campania’s traditions through the nativity scenes of San Gregorio Armeno, the coral of Torre del Greco, the ceramics of Vietri sul Mare, and the silk of San Leucio—elements that make any event in Campania an authentic and unforgettable experience.

“Naples is the only city in the world where the past does not weigh you down, but illuminates the present.”
Norman Douglas

Signature activity

  • Avellino and Irpinia: nature, authenticity, and sustainable MICE

    In the green heart of Campania, Avellino and its province offer an ideal setting for events seeking authenticity, unspoiled landscapes, and a slower pace. Irpinia is a destination that combines historic villages, vineyard-covered hills, and wooded mountains—perfect for MICE formats focused on sustainability and immersive experiences. Alongside outstanding wineries and venues set in nature, the area also features contemporary meeting spaces and high-quality accommodation facilities, ideal for professional meetings, networking, and team-building activities.

    The city of Avellino blends historic venues with modern facilities: the Teatro Gesualdo, the Carcere Borbonico, and the Convento di San Francesco Saverio are complemented by conference centers and hotels equipped with fully fitted meeting rooms. In the surrounding area, villages such as Montemarano, Gesualdo, Zungoli, and Monteverde offer evocative settings for spread-out events, where culture, food and wine, and landscape become part of the experience.

    From tastings of Fiano and Greco di Tufo wines to outdoor activities in the Monti Picentini and around Lake Conza, including trekking, e-biking, and craft workshops, Irpinia offers customizable incentive programs in an authentic setting. Easily accessible from Naples and Salerno, Avellino also benefits from a growing hospitality network, including hotels, relais, and agriturismi equipped to host meetings and exclusive events.

  • Salerno: Mediterranean, dynamic, and increasingly MICE-oriented

    Salerno is a city that blends tradition and modernity, where historic heritage coexists with a lively and ever-evolving urban environment. Dominated by the Castello di Arechi and overlooking the sea, it represents a strategic gateway to areas of great cultural and scenic value. From here, it is easy to reach Cilento—with the archaeological sites of Paestum and Velia, and the Certosa di Padula, within the UNESCO-recognized Cilento and Vallo di Diano National Park—as well as some of the most iconic destinations along the Amalfi Coast.

    The city is vibrant year-round, hosting cultural initiatives, festivals, and events that enrich its offering, including the renowned Luci d’Artista, which each winter transform the historic center into a spectacular stage of light and creativity. Its Mediterranean setting, high-quality hospitality, and proximity to places such as Vietri sul Mare, Ravello, and Amalfi make Salerno an ideal setting for events that combine business with discovering the local area.

    In the surrounding region, historic villages, natural parks, and coastal landscapes provide numerous opportunities for incentive programs: from visits to the temples of Paestum to wine tastings in Cilento wineries, and boat excursions along the coast. Salerno offers a wide range of event venues that combine functionality and charm, including restored historic residences, hotels with panoramic sea-view meeting rooms, and congress centers equipped with modern technology.

    Completing the offering is a well-established network of qualified industry professionals, ensuring strong organizational expertise and high-level services, making the city a reliable destination for congresses, conventions, and corporate meetings.

  • Caserta: architecture, history, and a strategic MICE hub

    Caserta is a destination that reflects the strength of its history and the solidity of the territory in which it is set, in the ancient Campania Felix, a fertile and prosperous land since Roman times. The legacy of the Bourbon era and the work of Luigi Vanvitelli have left an architectural heritage of extraordinary value, which today provides an ideal setting for events that combine culture, organization, and high-quality hospitality.

    The symbol of this heritage is the Royal Palace of Caserta, a UNESCO World Heritage Site and one of the most impressive monumental complexes in Europe, with its grand courtyards and vast royal park. Nearby, the San Leucio complex tells the story of a unique social and industrial project, originally established as a silk manufacturing center and now also recognized as a World Heritage Site.

    The surrounding area further enriches the offering with places steeped in history and identity: from the medieval village of Casertavecchia to the ancient cities of Capua, Santa Maria Capua Vetere, and Sessa Aurunca, as well as the natural landscapes stretching towards the Matese mountains.

    Thanks to its strategic location and fast connections to Naples, Rome, and the rest of southern Italy, Caserta is now emerging as a growing MICE destination. Hotels, conference facilities, and multifunctional venues offer solutions suited to meetings, conventions, and incentive programs that combine organizational efficiency with the cultural value of the setting.

  • Naples: culture, infrastructure, and creativity for MICE

    Dynamic, authentic, and welcoming, Naples is a congress destination in constant growth, capable of combining historic heritage, modern infrastructure, and a network of specialized services for the events industry. The city features a well-structured hotel system with versatile meeting rooms, as well as major congress venues such as the Mostra d’Oltremare and the Stazione Marittima Conference Centre.

    Alongside dedicated venues, numerous locations of great historical and cultural value—including the National Archaeological Museum, the Royal Palace of Capodimonte, the Teatro di San Carlo, and the San Domenico Maggiore Complex—offer evocative settings for exclusive events. The surrounding area further enhances the offering with fascinating destinations such as the Phlegraean Fields, the Miglio d’Oro, Herculaneum, Pompeii, and Baiae, ideal for incentive programs and post-conference activities.

    Easily accessible thanks to Capodichino International Airport and the high-speed rail network, Naples is currently undergoing significant transformation, with new mobility and urban regeneration projects improving accessibility and sustainability. Organizing an event in Naples also means offering authentic experiences: from pizza-making masterclasses to tastings of Vesuvian wines, as well as excursions across the Gulf and exclusive visits to its museums and theatres.
    A unique setting where every event becomes an experience.

  • Benevento and the Sannio: history, nature, and authenticity for MICE

    In the heart of ancient Sannio, Benevento represents a MICE destination with an authentic character, where history, landscape, and hospitality come together in a sustainable context rich in identity. A city with millenary origins, it preserves important traces of its past—from the Arch of Trajan to the Roman Theatre and the Church of Santa Sofia, a UNESCO site—making it a true open-air cultural heritage.

    The surrounding territory, shaped over the centuries by the passage of Greeks, Samnites, Romans, and Lombards, stretches across vine-covered hills, valleys crossed by the Calore River, and Apennine ranges, offering an ideal environment for events that combine work and quality of life. Around the city, historically rich towns such as Sant’Agata de’ Goti, Telese Terme, Pietrelcina, San Marco dei Cavoti, and Solopaca enrich the offering with traditions, local festivals, and outstanding food and wine production. Among these, the Falanghina del Sannio DOC and the traditional Beneventano Nocino stand out, symbols of a territory deeply connected to wine culture and local flavors.

    For the MICE sector, Benevento offers an ideal setting for meetings, conferences, and incentive programs focused on experience. Hotels, conference spaces, and venues immersed in nature allow for tailor-made events, integrated with wine tourism activities, cultural itineraries, and outdoor initiatives such as excursions in the Taburno-Camposauro Park. A welcoming and still authentic territory, where the meeting of work, culture, and nature becomes an integral part of the event experience.

Accessibility

  • Main Airports

    • Napoli-Capodichino international airport (NAP)
    • Salerno-Costa d'Amalfi airport (QSR)
  • Train stations

    • Napoli Centrale train station

Contact Agenzia Regionale Campania Turismo