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Convention Bureau Terre di Siena

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About us

2019: the unconventional Convention Bureau Terre di Siena was founded with 40 members

The CBTdS is a private entity (limited liability consortium) which currently comprises more than
40 members working in close collaboration with local institutions. It has participated in 6 trade
fairs to date, meeting more than 150 buyers and receiving more than 40 RFPs.

The CBTdS also promotes the Terre di Siena as a destination in the wedding, luxury, and large-
scale events sectors.


MICE and Wedding Experiences in the Terre di Siena for meetings, incentives, and conferences for up to 500 people, and premium weddings.

The Terre di Siena, part of which is also a UNESCO World Heritage Site, offers well-equipped
venues that are ideal for meetings and events in the MICE, wedding, and luxury sectors. The
area comprises Siena and the 8 municipalities surrounding it, featuring unique attractions
related to art, history, nature, and food and wine, all of which guarantee extraordinary ancillary
outdoor and cultural activities as well as an immersion in local traditions. The support of local
institutions and stakeholders such as the University make it possible to host meetings,
congresses, and conventions for up to 500 participants; incentives; and luxury weddings in hotel
and university venues, and historic villas and residences, along with less conventional spaces.
Thanks to a partnership with the Convention & Visitors Bureau of Florence, the area offers
excellent opportunities for a synergy between the two locations, which are also connected by
CBTdS member businesses, thereby guaranteeing quality and efficiency in mobility. The CBTdS
participates in the major industry events in Europe and, through its membership in the
Convention Bureau Italia, on other continents as well.

Photo Gallery

  • The view of Siena cathedral from the terrace of Roccabruna tower
  • Mice hotels with terraces on the Terre di Siena
  • Historic locations for dinners to remember
  • Villas and Certose for events and ceremonies
  • Wine testing experience in the Terre di Siena wineries

Why Siena


    It is the only location featuring a piazza (il Campo) where a centuries-old and world-famous horse race is held; a gathering point for different races, cultures, and generations; and where meetings provide the experience of history, culture, and traditions


    Conference and convention halls with views of one of the world's most famous
    cathedrals, historic downtown residences and noble villas that can host incentives and functions of the highest level, opportunities for outdoor side activities


    Ideal for meetings that require concentration and commitment, far from
    urban chaos, especially appreciated in the post-Covid era


    For the colour of the Terre di Siena and the green countryside that surrounds it, which provide a backdrop for all our initiatives

Our numbers

  • 19
    4*5* Hotels
  • 1095
    Total rooms

Event venues

Signature activities

  • Fondazione Accademia Musicale Chigiana

    Founded in 1932 by Count Guido Chigi Saracini, the Accademia Musicale
    Chigiana is an institution of higher musical education known throughout the world. In its historic headquarters of Palazzo Chigi Saracini in Siena, with over one hundred rooms and an
    extraordinary art collection, the Chigiana has shaped the musical lives of hundreds of talented
    young musicians from all over the world. Famous former pupils include Daniel Barenboim, Zubin Mehta, Claudio Abbado, Esa Pekka-Salonen, Maurizio Pollini and Salvatore Accardo. The
    world's most renowned musicians have performed in its splendid Concert Hall as part of the
    'Micat In Vertice' concert season, inaugurated in 1923, and the Summer Festival. It can seat up
    to 160 people in the stalls.


  • Main Airports

    • Amerigo Vespucci Airport, Firenze (FLR)

    80  km from the city centre

    • Pisa International Airport (PSA)

    120 km from the city centre

  • Train stations

    • Santa Maria Novella Central Station, Florence

    73 km from the city centre

Contact Convention Bureau Terre di Siena